# Heuristics as the positive framing for biases

# We have many Cognitive bias. Bias is typically associated with something negative, as in, we have a flaw in our heads. Take Inattentional blindess, for example, where we are not able to see what we are not paying attention to. This may sound like a problem to be solved, but you could frame it positively as a Heuristic, i.e. our brain is being efficient, we take only the information we're paying attention to.

# References

Bias or heuristic? | Cynefin blog (opens new window)

One of the points made in our recent retreat on decision making is that the phrase cognitive bias could be misleading.   In practice biases are in the main (unless they are pathological) a form of heuristic, a way of reducing energy consumption.  [...] Oh, and to return to the start, the next time you accuse someone of bias, remember they may just be being efficient!