Inattentional blindess

A Cognitive bias.

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• Distraction has low impact on tasks with high perceptual load
  • Based on the Perceptual load theory, we have a limited capacity on our attention. If there's a complex information that we need to perceive, that may consume all of our attention, therefore us not notice distraction (we can't notice it, e.g. Inattentional blindess).
• Attention limits
  • Inattentional blindess
• Heuristics as the positive framing for biases

  • We have many Cognitive bias. Bias is typically associated with something negative, as in, we have a flaw in our heads. Take Inattentional blindess, for example, where we are not able to see what we are not paying attention to. This may sound like a problem to be solved, but you could frame it positively as a Heuristic, i.e. our brain is being efficient, we take only the information we're paying attention to.